This shoot was inspired by a few fashion trends currently circulating through retail, media and the wardrobes of the fresh and fashionable. The popularity of outerwear, monochrome styling and cultural fashion like turbans and scarves formed the basis of this visual story, which was intended to depict how elements of feminine, mid-century styling are back in vogue.
I've been eager to work with Namibian-born photographer, Kassandra De Araújo ever since I saw her in action on a test shoot we worked on together. Her trained eye and team-player attitude makes working with her so much fun, plus her ability to make the best out of a bad situation (like when you're running 3 hours behind schedule because the intended model overslept) makes her an A-class professional in my books.
In replacement of the
unprofessionalslumbering model we were supposed to shoot with, we found Gina M from Full Circle model agency, eager to shoot at 08h30 on the Saturday morning of a long weekend. Kass and I were completely blown away by Gina's ability to get into character and serve up a feast of high fashion poses. What I also appreciated about her method of modelling was that she always adjusted her poses to compliment the silhouette of the clothing I styled her in.
When a shoot is about showcasing head to toe fashion looks, there's nothing worse than a model who hides the clothing by contorting their bodies into strange, awkward poses hiding the clothing you're trying to "sell". I'm no expert, but from my experience as a fashion editor for a (very) commercial online fashion store, not all models understand how their poses affect the end user's perception of the clothing they're wearing. But Gina understood this perfectly and I was psyched about how elegant she made the clothing look.
And as is the norm with shoots - what will go wrong, does go wrong, no matter how fucking well you plan it. Besides our model not pitching, we struggled to get make up artists to confirm dates and ended up calling people the day before blah blah blah but Kelly Paitaki pulled through for us and did such a good job with make up, that I opened and concluded the final edit of images with beauty shots.
Besides all the hiccups we had, everything turned out looking like it all went according to plan. The highlights for me was that I got to work with some great people, I got a few fresh shots for my portfolio and best of all, I got the chance to release some pent-up creative energy on a sunny afternoon in Cape Town. Can't wait for the next one!
|From left to right: Me, Kass and Gina gathered together for an #onsetselfie.|